About

More on Mitch and his journey

“The life lessons I embedded in the book aren’t New Age mysticism. They are real-world solutions to problems business owners confront every day.”

For nearly 40 years, author Mitch Schneider has been a recognized leader in the automotive service industry as an entrepreneur, trade journalist, and nationally sought speaker. He’s helped countless small business owners achieve success through his articles, speeches, videos, and textbooks. Misfire is the culmination of all his years of experience—a business novel unlike any you’ve read.

Misfire is filled with business lessons honed in the dojo that demonstrate how to bring patience, dedication, discipline, situational awareness, and good judgment to your business. Entrepreneurs will be able to identify what’s misfiring in their life and how to get things running on all cylinders again.

By bringing these relatable themes to life through storytelling, Schneider proves that practicing martial arts, running a business, and enjoying a rich, fulfilling life can all be achieved through a life, of discipline, determination, and continuous learning.

“Battling cancer gave me the motivation to complete Misfire, which can double as a guide for anyone seeking a path forward when they encounter major obstacles in their business or life.”

Mitch’s journey to writing Misfire is as remarkable as the novel itself.

In 2014, Mitch was diagnosed with Primary Myelofibrosis, an extremely rare bone cancer, and completed Misfire while under treatment at the City of Hope, in Duarte, California. With the help of an 18-year-old Israeli donor, and a 12-point Human Leukocyte Antigens (HLA) match, Schneider underwent a Stem Cell/Bone Marrow Transplant in April, and continues his treatment and recovery. Although, he now shares his donor’s DNA and a sudden craving for Middle Eastern foods, Schneider is still the same 72-year-old who crafted Misfire.

Mitch’s Reading List

If you are what you eat—and, most nutritionists will tell you that you are—then, by extension, you must think what you read! Here are just a few of the authors (in no particular order) who have profoundly influenced Mitch’s thinking through the years.

Seth Godin

Malcolm Gladwell

Dan & Chip Heath

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