An Unashamed Plug…

Mitch Schneider
October 4, 2019

I’m embarrassed to admit that tonight’s video was all about Misfire and why I wrote it. In all honesty, I didn’t reveal a great deal about the story or the characters other than to pitch the fact that it was created to tell a compelling story and introduce specific tools and concepts guaranteed to change a small business owner’s life (Or, anyone else for that matter.) — if they are serious about inviting that change into their lives.

There is an ulterior motive for sharing this now. I’m quickly approaching a decision point and need a little help.

The decision is simple. I can send out a blast email to as large a universe as I can making the recipient aware of the book and inviting them to purchase. Or, I can begin the hard work of creating a community based on the teachings artfully hidden throughout Misfire. If you know me, you know which I would prefer.

It’s the ‘creating a community’ that complicates things. Creating a community is hard. It requires trust and trust requires participation — communication. It doesn’t come together overnight. It must be constructed, brick-by-brick. As the individual working to build that community, I have to know what the best way forward might be. Do I create a newsletter built around Misfire’s message and overall philosophy? Do I create a Podcast built along the same lines? Offering attention and information, lessons and tools, all to create awareness, interest, desire, and ultimately action: a book sale.

In all honesty, the answer is up to you. You see, in the end, it’s all about what you want. What you think. So, that’s my big ASK for this evening. Are either of these two options: a newsletter and/or a podcast, something you would like to see? Something you might be interested in. Something you would be willing to make room for in your busy life.

Either way, please let me know. You know where to find me.

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