Ship! Or, Get Off the Pot!

Mitch Schneider
November 8, 2019

I’m a huge Seth Godin fan.

He is the ultimate champion of getting your work out into the world. But he is also a true believer in Perfect! being the enemy of Great! Perhaps, even the enemy of Good!

He has taught me to ship something when it is ready, and ready doesn’t always mean perfect!

Shipping something you aren’t certain is perfect is terrifying! In fact, I’m not sure there is anything more frightening. The fear of failure is overwhelming: a burden most of us are not willing to bear. We would rather work on something forever than ship something less than the best we are capable of. But, what does that mean exactly?

I have a note on my computer that reads: “Edit! Edit! Edit! And, another that suggests “Everything can be written better, shorter!”

I write a blog every day. Write and ship a thousand-word column to Ratchet+Wrench, the trade publication I contribute to once a month and I just released my first book. I can honestly say I have never ‘finished’ any of the pieces I just mentioned. I am certain that every blog I’ve posted, every column I’ve written, and even, Misfire, the book I just published, could be better if only I had more time!

The fact of the matter is that while not perfect, they were all more than ready to see the light of day!

Each of us deals with the fear of appearing inadequate in our way. Some transcend the fear while others are paralyzed by it. The secret of success is all about showing up: showing up as prepared as possible, showing up even when you aren’t 100% ready.

Showing up and shipping even when the work isn’t quite 100% perfect!

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